While you can put only one category for each app, you can add up to five different tags. Those are tags for kids’ games (app category). Pay attention to the circled words in the picture. Within one category, you can find multiple tags that correspond to it. They combine apps into clusters based on their features, design, functionality, and purpose.
You can consider app categories as the umbrella term when it comes to app organization within the Google Play Store. The most prominent apps with the best ratings, app conversion rates, and popularity will show up as the top results in every category or tag. Tags help app store visitors to filter and find what they need without any struggle and endless scrolling. Google Play tags are active in the Google Play Store since August 2019 and they share the same characteristics as app keywords in the Apple App Store. What are Google Play Store TagsĪ tag is a predefined word that describes the content and functionality of your app or game for users. One of them is certainly assigning relevant categories and app tags. If you’re wondering is there any way to get your app at the top of the page, there are some good app store optimization strategies you can utilize to harvest the success of your game or app. Hundreds of similar apps are out there battling for the spotlight.
It is not easy to handle the competition in the Google Play Store.